Tiana began her career in influencer marketing in 2014 as one of the earliest adopters in the space, launching her first agency before the industry had fully taken shape. Over the years, she has built deep relationships across the ecosystem—working alongside top agencies, partnering with hundreds of brands, and developing a network of thousands of creators.

As the creator economy evolved, her work expanded beyond campaigns into the world of talent and celebrity-backed brands. She has helped launch and scale multiple talent-led businesses across beauty and food & beverage, while also operating her own brand in the better-for-you candy space. That experience gave her firsthand insight into what it takes to move from influence to ownership—bridging brand, product, operations, and growth.

Fast forward to today, Saddle Collective was born - an intersection of where talent meets brand. She leads with an operator’s mindset, focused on execution, sustainability, and results that compound over time.